Never be afraid to use real SFX in your audio production.
Although this is an example of a TVC (Television Commercial), the sound design to the pictures should still go on in your head when making any kind of audio mix.
Don’t simply take a sound from a CD or mp3 folder. Manipulate it, reverse it, add other FX around it, pitch change, phase, Reflangerlate the bugger out of it!
Play it loud.
DM.
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