In a world where anyone can generate a voiceover for free, the brands winning in-store, online, and on air are the ones that invested in audio strategy — not just audio production. YES, AI CAN DO VOICEOVER. HERE’S WHAT IT CAN’T DO. I’ve tested every major AI voice tool on the market. Some of them are genuinely impressive fo …
When Sound Brings Legacy to Life: Crafting Boral’s 80-Year Story Through Audio When you watch a beautifully shot corporate TVC, it’s easy to focus on the visuals. https://youtu.be/DVHb0Ar_G_w But what you feel ? That’s sound. I was honoured when Rob Logan from 3rdSpace trusted me to sound design a 60-second corporate television commercial celebrating Bor …
An hour-long one on one with the most successful business-people. Siimon Reynolds, legendary ad man and world-renowned CEO performance coach, is in an airport lounge with the world’s most successful people waiting for their flight. “Sometimes delays happen and he can take advantage of that …” You’ll hear about their tri …
Walk into any great retail store and you’ll feel it before you notice it: the atmosphere. The vibe. The energy that makes you want to browse, stay a little longer, and, ultimately … buy. That magic? It’s not just good lighting or tidy shelves. It’s often music and messaging (ads+audio promos) doing the heavy lifting behind the scenes.nAnd tha …
Daryl Missen
Podcast Audio pro