🛍️ 83% of retail sales still happen in-store. Only 1% of retail media spend goes there. That gap is your opportunity. Every day, retailers pour budget into digital ads chasing customers online — while the most valuable audience of all is standing right there in the aisle, already reaching for their wallet. Retailers spend thousands att …
Retailers spend thousands on fit-outs, lighting, visual merchandising and digital screens… …but often leave one of the most powerful sales tools completely untapped. 🎧 In-store audio. Most stores simply “play music.” And while music absolutely sets mood and pace, it can do so much more. What if your in-store playlist also: • Promoted high-margin …
So much of my sound design work happens without fanfare and fuss, however the creative freedom and trust that Benjamin Roberts gave me to design the audio branding for Disrupt Radio allowed me to showcase this fantastic radio format with soundscapes that creatively challenged me. Crafting the sonic identity of a specialist radio format is no small f …
Back in 2010, long before social media. I noticed that the guns of the Australian audio and radio production industry weren’t talking together and sharing their collective knowledge to help young aspiring audio producers (as well as we could have been). Learning from each other was the goal, so I set about contacting my colleagues and intervi …
In 2023, Ben Roberts launched a brand new media company broadcasting on DAB+ in Sydney, Melbourne & Brisbane and streaming on iHeart Radio and Radio App. Disrupt Radio is the sound of Australia’s Entrepreneurial Spirit, taking a positive and modern approach to business news. As Senior Audio director, working closely with Ben to bring his 5 …
Autio has announced its Australian launch, in partnership with the Victoria Tourism Industry Council, initially focusing on Victoria in the region between Bendigo, Echuca, and Castlemaine. Autio is a mobile audio entertainment app for travel that uses geolocation technology to automatically play stories of landmarks, cities & towns nearby. Headq …
With over 40 years of professional audio production knowledge and experience, John Rowland has done it all. He was a pioneer in the development of commercial radio production in the UK. He owned very successful recording studios here in Australia servicing radio stations and advertising agencies. He has recorded every conceivable instrument and voice, …
One of the ‘finest’ in the world at casting, producing, and sound designing commercials is Philip Webster from RISK SOUND. Philip Webster has been part of the Advertising Industry for over 40 years. Twice named as the ‘Creative Person of the Year’ by the Melbourne Advertising and Design Club, Philip’s passion for sound …
Daryl Missen chats with legendary radio producer Brian Newington who has worked with many of the great talent at many of the great radio stations over his 50+ year career :- Daryl: As a young audio guy, following in the footsteps of great radio producers like yourself, not only inspired me, but allowed me to copy sounds and techniques and try to wor …
It’s never been easier to source a voice for your radio commercial, podcast intro, on-hold message … or whatever! I asked some very wise and talented creative directors to give me their perspective on selecting the ‘right’ voice for your project. Here’s what they had to say … Shaun Malzard , Creative Director asks his cre …
Daryl Missen
Podcast Audio pro
